The automobile industry is at a turning point, where environmental challenges, changing lifestyles and sales growth driven by emerging markets are impelling us to reinvent our business. PSA Peugeot Citroën is well equipped to meet all of these challenges.
Already the leader in unit sales of low-carbon vehicles, we will soon be introducing even cleaner technologies, such as hybrids, plug-in hybrids and electric vehicles. In terms of design, we are going to further strengthen the Peugeot and Citroën brand identities and offer vehicles closely aligned with customer expectations in our various markets worldwide.
In 2010, we are also launching new mobility and telematics services resonant with the changing lifestyles and increasing urbanization of the world's population.
By being a step ahead in environmental performance, design and services, we will be ready to take on the world's
top-ranked automakers.
To get there, we intend to expand in the fast-growing markets of Asia and Latin America, so we can be a more global player. We also plan to improve our operating efficiency, thanks in particular to the € 3.3 billion performance plan announced in late 2009 for 2010-2012.
IN 2009
186,220 employees worldwide
3,188,000 vehicles sold
€48,4 billion sales and revenue
€689 million recurring operating loss
€1,161 million net loss attributable to equity holders of the parent